Bill Moore
Bill leads a digital design team at BCG, designing AI applications and media experiences for large companies. He also builds independently — conversational AI, narrative games, custom language models, research tools, AI infrastructure. He's been doing this since before it was fashionable. 20 years of making things people watch, use, and talk about.
Work
GENE — Conversational AI at BCG
GENE is a conversational AI agent that co-hosts BCG's "Imagine This..." podcast, conducts live interviews at client events, and synthesizes proprietary research into consultant talk tracks. Built on GPT-4o with custom prompt architecture. 52 episodes. 4.9 stars on Apple Podcasts. Webby Awards Honoree 2025.
Narrative AI Platform — Demo & Production Pipeline
Built the interactive demo and full production pipeline for a venture-backed narrative AI platform. The demo is a voice-driven interactive fiction experience: AI narrator with dynamic state control, voice conversations with AI characters, and a branching plotgraph engine. The production pipeline generates investor video assets — AI-generated visuals, voice synthesis, config-driven audio mixing, and automated editing handoff to Premiere Pro.
Mural — AI Product Vision
Worked directly with Mural's CEO to define the vision for the future state of their SaaS product. Created a vision video and working prototype of a future-version agentic UI for the platform — demonstrating how AI agents could transform collaborative visual work.
Deck-to-Video Production Pipeline
Built a browser-based tool that converts client presentation decks into rough video cuts through an eight-step automated pipeline: deck ingestion, creative brief extraction, script generation, voiceover synthesis, storyboard generation, music selection, timed animatic assembly, and motion-enhanced video output. Human review checkpoints at each stage. Speeds up the initial creative alignment loop with clients — from deck to concept in minutes instead of weeks. Used as the live demo centerpiece for AI Systems Design workshops.
AI Systems Training & Workshops
Designs and leads AI systems design workshops for internal teams, clients, and external organizations. Five-module curriculum covering system architecture, spec-driven development, API orchestration, and hands-on building with AI coding tools. Delivered training to a media organization and a design agency. Published original frameworks on AI systems design.
Internal AI Leadership
Started as a Zoom workshop with about 10 people. It became #creative-technology-club, a cross-workspace Slack community spanning BCG Platinion, BCG Global, and TDA that grew to 1,354 members. Workshops on prompt engineering, Disco Diffusion, DALL-E, GPT-3, and MidJourney. Published internal legal guidance on AI-generated content for client deliverables.
Regional Creative Director, BCG Design Studios
Leads a digital design team designing AI applications and media experiences for major global brands.
Independent Projects
SUPERWORLD!
An AI narrative game with a hidden director system. Claude acts as omniscient narrator who becomes any character the story needs. No mode switching, no player triggers — the narrative decides.
1-bit Macintosh aesthetic (1986 desktop, ChicagoFLF font, Atkinson dithering). Custom nanoGPT model: 10.85M parameters, character-level, trained on 5M characters of game corpus. Full-stack: Flask backend, custom CSS design system, AI image generation, ElevenLabs TTS. Preparing for Steam release.
STEF — Persistent AI Collaborator
A persistent AI entity that runs across terminal CLI, web, and messaging. Personal OS with launchd heartbeat, Gmail integration, calendar/weather/GitHub monitoring. Autonomous email triage, iMessage read/send, scheduled briefings. 25+ shell scripts, Python tools, and monitoring infrastructure. Built a custom personality persistence system that survives context window compaction.
Research & Open Source
First, Do No Harm
When prompt engineering helps, hurts, and doesn't matter. Multi-model benchmark study across Claude, GPT-4o, GPT-5.2, Gemini, and Haiku. Experiment code, data, and full paper published on GitHub. Built with Bench, a custom research instrument with three AI reviewers (Skeptic, Methodologist, Practitioner) who disagree with each other.
AI Coding Rules
12 rules that prevent AI coding disasters. Derived from 500+ hours of real production work. Works with Cursor, Claude Code, Windsurf, and GitHub Copilot. Includes auto-install script and rule files for every major AI coding tool.
Speaking
- WVU AI in Marketing Conference — Keynote: "An Industry Perspective on AI and Marketing" (Apr 2026)
- Portrait Media / Bonin Bough AI Workshop — Co-led with Mickey McManus (Dec 2025)
- WVU John Chambers College of Business — Guest Lecturer (Nov 2025)
- Pitt Business Impact Conference on AI — Panel (Apr 2025)
- WVU AI in Marketing Conference — Keynote (Oct 2024)
- MXTopia, Highmark Health — Keynote (May 2024)
- University of Pittsburgh Gen AI Conference — Keynote: "Demystifying Generative AI in Business Innovation" (Mar 2024)
- AAF Pittsburgh Outlook 2024 — AI Roundtable, CMU Entertainment Technology Center (Jan 2024)
- Google Pittsburgh / Pittsburgh Business Times — Keynote: "Language Engines" (Dec 2023)
- The Art Institutes, Pittsburgh — Media Faculty. Taught cinematography, editing, and production (2017–2018)
Podcasts
52 conversations with an AI Bill built. At the end of every "Imagine This..." episode, Bill and GENE riff on the topic together — unscripted, collaborative, occasionally absurd.
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Imagine This...52 episodes. 4.9 stars. Webby Awards Honoree 2025. Apple Podcasts · Spotify
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Eye on AI, Ep. 20940-minute interview on building GENE from the inside. Apple Podcasts · Spotify
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Bernard Marr's Future of Business PodcastWith Paul Michelman on AI at BCG. YouTube
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GenAI on GenAI5 episodes, Dec 2023. GENE's podcast debut. Apple Podcasts
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"The So What from BCG" Crossover"A Bot in the C-Suite?" Mar 2024. Apple Podcasts
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Pod Bible"Imagine This: AI and Humans Defining the Next Decades." Pod Bible
Writing
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Closing the Loop
The most important skill in AI-assisted work isn't prompting. It's measuring whether your changes actually help. Mar 2026.
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The Context Window Is the Whole Game
What three years of building with AI actually taught me. Mar 2026.
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Context Is Everything
Feb 2026.
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Rules & Tools
Two fundamentally different things you build in AI coding sessions. Feb 2026.
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Context Engineering: Designing Functional AI Agents
Jul 2025.
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AI Cannot Run a Vending Machine
A call for sanity amid the hype. Jul 2025.
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From Tools to Systems: Foundations of Agentic System Design
The Warhol Factory metaphor. 2025.
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Tuning Perception
How to slow down, speed up, and reshape reality with your mind. Mar 2025.
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The Map Is Not the Territory
Nov 2024.
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A New Era of Computing
Aug 2024.
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Language Engines
The Google Pittsburgh keynote, in full. Dec 2023.
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AI Disruption in Hollywood
Nov 2023.
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OpenAI Code Interpreter: All Models Are Wrong, Some Are Useful
Jul 2023.
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Tree of Thoughts
May 2023.
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Generative Tech 101
Training custom AI models for business use cases. Mar 2023.
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Embeddings
With Bryan Goldstein. Mar 2023.
Video & Broadcast
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WVU Lecture Recording
Full guest lecture for Michael Walsh's MBA class. Nov 2025.
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SAE "Spotlight on Design"Multi-episode series for SAE International. Directed and edited. Automotive engineering deep dives. Sold as subscription content.
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Huffy 125th Anniversary
Directed the brand film and TV spots at Brunnerworks. This video convinced Huffy's incoming CMO to take the role.
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84 Lumber Super Bowl LI
Supporting production team at Brunnerworks. The immigration-themed ad generated 6 million web requests in its first hour. Covered by Adweek, Rolling Stone, Washington Post, CBS News, and Time. SNL parodied the wave of political ads it sparked.
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HBO's BansheeDirected behind-the-scenes crew for several episodes.
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"The Future is Inevitable" — BCG XAI video produced in 2022 using Stable Diffusion with seed travel animation — a technique Bill developed independently. Before Runway Gen-2, Sora, or Pika existed.
Press
Awards
- Webby Awards Honoree — "Imagine This..." podcast, Business category (2025)
- Silver ADDY Award — Huffy 125th Anniversary brand film, AAF Pittsburgh (2018)
- Bronze Telly Award — Spotlight on Design, SAE International
- Bronze Telly Award — I Can Beat This, UPMC Children's Hospital
- Bronze Telly Award — 3, 2, 1, Tango, Industrial Scientific Corporation
- Bronze Telly Award — Pirate Parrot Takes the T, Port Authority
- Bronze Telly Award — Pittsburgh Penguins regional TV spot
Elsewhere
- LinkedIn linkedin.com/in/billmoore-ixd
- Medium medium.com/@billmoore_92080
- Substack syntheticmedia.substack.com
- GitHub chickensintrees
- YouTube @LIVEFROMHYPERSPACE
- Sora @superworld
- SUPERWORLD! livefromhyper.space