Bill Moore
Bill Moore is a creative technologist who designs and builds generative AI systems — conversational agents, narrative engines, LLM-powered production pipelines, and agentic interfaces. Eight years at BCG designing AI applications and media experiences for global clients. Twenty years in video, media production, and emerging technology before that. He leads projects, not teams. He'd rather build the thing than manage the people building the thing.
Work
GENE — Conversational AI at BCG
A generative AI agent designed and built with a 3-person team starting July 2023 — before commercial voice agent products existed. GENE co-hosts BCG's "Imagine This..." podcast (52 episodes, 4.9 stars on Apple Podcasts), conducts live interviews at events including Davos, Cannes Lions (2024), and WIRED/Condé Nast, and synthesizes proprietary research into consultant talk tracks. Custom three-layer prompt architecture on GPT-4o with context engineering designed to keep a conversational AI coherent across two years of production. First non-human entity to win a Webby Award for Best Podcast Cohost (2024). Featured in Forbes (twice), BBC, and The Sunday Times.
Narrative AI Platform — Demo & Production Pipeline
Built the interactive demo and full production pipeline for a venture-backed narrative AI platform using generative AI throughout. The demo is a voice-driven interactive fiction experience: AI narrator with dynamic state control, voice conversations with AI characters, and a branching plotgraph engine. The production pipeline generates investor video assets — AI-generated visuals, voice synthesis, config-driven audio mixing, and automated editing handoff to Premiere Pro.
Mural — AI Product Vision
Worked directly with Mural's CEO to define the vision for the future state of their SaaS collaboration platform. The problem: how does a visual collaboration tool evolve when AI agents can participate in the work, not just assist with it? Built a working prototype of a future-version agentic UI and produced a vision video to align the executive team around a product direction. Rapid prototyping from concept to clickable demo to cinematic presentation in weeks.
Deck-to-Video Production Pipeline
Built a browser-based tool that converts client presentation decks into rough video cuts through an eight-step automated pipeline: deck ingestion, creative brief extraction, script generation, voiceover synthesis, storyboard generation, music selection, timed animatic assembly, and motion-enhanced video output. Human review checkpoints at each stage. Speeds up the initial creative alignment loop with clients — from deck to concept in minutes instead of weeks. Used as the live demo centerpiece for AI Systems Design workshops.
AI Systems Training & Workshops
Designs and leads generative AI systems design workshops for groups of 5–20 across BCG, client organizations, and external partners. Five-module curriculum covering systems architecture, spec-driven development, API orchestration, and hands-on building with AI coding tools. Delivered to a media organization and a design agency. Published original frameworks on context engineering and agentic system design.
Internal AI Leadership
One of the first people at BCG exploring generative AI, and introduced it widely across the organization. Started as a Zoom workshop with 10 people, grew into #creative-technology-club — a cross-workspace Slack community spanning BCG Platinion, BCG Global, and TDA with 1,354 members across three business units. Introduced colleagues to LLMs and text-to-image tools seven months before ChatGPT launched. Ran workshops on prompt engineering, Disco Diffusion, DALL-E, GPT-3, and MidJourney. Published internal guidance on AI-generated content for client deliverables.
Regional Creative Director, BCG Design Studios
Eight years designing AI applications and media experiences for major global brands. Works in a small team building client-facing generative AI tools, interactive prototypes, and production pipelines. Operates as a hands-on creative technologist — designing the system, then building it.
Independent Projects
SUPERWORLD!
An AI narrative game with a hidden director system. Claude acts as omniscient narrator who becomes any character the story needs. No mode switching, no player triggers — the narrative decides.
1-bit Macintosh aesthetic (1986 desktop, ChicagoFLF font, Atkinson dithering). Custom nanoGPT model: 10.85M parameters, character-level, trained on 5M characters of game corpus. Full-stack: Flask backend, custom CSS design system, AI image generation, ElevenLabs TTS. Preparing for Steam release.
STEF — Research in Persistent AI Systems
An ongoing experiment in making an LLM-based agent that persists across sessions, maintains identity, and operates autonomously. Runs across terminal CLI, web, and messaging channels. Solves hard problems in agentic AI: personality engineering that survives context window compaction, autonomous tool orchestration (Gmail API, iMessage, calendar, GitHub), scheduled operation via launchd, and memory architecture that accumulates knowledge across hundreds of sessions. 25+ shell scripts, Python tools, and monitoring infrastructure.
Early Experiments in Media & ML
Building with generative AI and machine learning since 2020 — neural networks, early diffusion models, LLM fine-tuning. All of this work predates ChatGPT (November 2022).
Neural Art & Early Diffusion (2020–2022)
Photographs processed through neural networks and early diffusion models beginning in 2020 — two years before Stable Diffusion existed. Work with neural style transfer, Disco Diffusion, and early generative tools. Named after the Richard Brautigan poem.
The Sorkinizer
A GPT model fine-tuned on West Wing scripts that generates complete episodes in Aaron Sorkin's voice. Full episode — "We the People" by "Aiaron Sorkin" — published as a demo. Early experiment in style-specific language model training.
The Wave Distorter — High-Temperature Language Research
A research program exploring high-temperature language model output as a creative medium. "The least likely tokens are the most interesting ones because they're the ones the model was trained to suppress." Built a three-stage pipeline: base language models (GPT-2, nanoGPT) at temperature 1.5+ generate raw signal, a glitch formatter introduces Unicode corruption and multilingual injection, and Suno Bark TTS transmits the result as audio. Physical prototype: vintage telephone handset connected to a Raspberry Pi. Demonstrated live at WVU. Produced an invented lexicon of words pulled from latent space — language that didn't exist before the model generated it.
Generative Video Experiments (2022)
A series of experiments combining generative audio and video models. OpenAI Jukebox generating music paired with BigGAN visuals. VQGAN "machine fever dreams." Stable Diffusion seed travel animation — a technique Bill developed independently for creating motion from incremental seed changes, before any commercial AI video tools existed.
Research & Open Source
First, Do No Harm
When prompt engineering helps, hurts, and doesn't matter. Multi-model benchmark study across Claude, GPT-4o, GPT-5.2, Gemini, and Haiku. Experiment code, data, and full paper published on GitHub. Built with Bench, a custom research instrument with three AI reviewers (Skeptic, Methodologist, Practitioner) who disagree with each other.
AI Coding Rules
12 rules that prevent AI coding disasters. Derived from 500+ hours of real production work. Works with Cursor, Claude Code, Windsurf, and GitHub Copilot. Includes auto-install script and rule files for every major AI coding tool.
Speaking
- WVU AI in Marketing Conference — Keynote: "An Industry Perspective on AI and Marketing" (Apr 2026)
- Portrait Media / Bonin Bough AI Workshop — Co-led with Mickey McManus (Dec 2025)
- WVU John Chambers College of Business — Guest Lecturer (Nov 2025)
- Pitt Business Impact Conference on AI — Panel (Apr 2025)
- WVU AI in Marketing Conference — Keynote (Oct 2024)
- MXTopia, Highmark Health — Keynote (May 2024)
- University of Pittsburgh Gen AI Conference — Keynote: "Demystifying Generative AI in Business Innovation" (Mar 2024)
- AAF Pittsburgh Outlook 2024 — AI Roundtable, CMU Entertainment Technology Center (Jan 2024)
- Google Pittsburgh / Pittsburgh Business Times — Keynote: "Language Engines" (Dec 2023)
- The Art Institutes, Pittsburgh — Media Faculty. Taught cinematography, editing, and production (2017–2018)
Podcasts
52 conversations with an AI Bill built. At the end of every "Imagine This..." episode, Bill and GENE riff on the topic together — unscripted, collaborative, occasionally absurd.
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Imagine This...52 episodes. 4.9 stars. Webby Awards Honoree 2025. Apple Podcasts · Spotify
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Eye on AI, Ep. 20940-minute interview on building GENE from the inside. Apple Podcasts · Spotify
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Bernard Marr's Future of Business PodcastWith Paul Michelman on AI at BCG. YouTube
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GenAI on GenAI5 episodes, Dec 2023. GENE's podcast debut. Apple Podcasts
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"The So What from BCG" Crossover"A Bot in the C-Suite?" Mar 2024. Apple Podcasts
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Pod Bible"Imagine This: AI and Humans Defining the Next Decades." Pod Bible
Writing
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Closing the Loop
The most important skill in AI-assisted work isn't prompting. It's measuring whether your changes actually help. Mar 2026.
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The Context Window Is the Whole Game
What three years of building with AI actually taught me. Mar 2026.
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Context Is Everything
Feb 2026.
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Rules & Tools
Two fundamentally different things you build in AI coding sessions. Feb 2026.
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Context Engineering: Designing Functional AI Agents
Jul 2025.
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From Tools to Systems: Foundations of Agentic System Design
The Warhol Factory metaphor. 2025.
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Language Engines
The Google Pittsburgh keynote, in full. Dec 2023.
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AI Disruption in Hollywood
How the rise of generative AI threatens Hollywood's creative monopoly. Nov 2023.
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Embeddings
With Bryan Goldstein. Writing about AI since Mar 2023.
Video & Broadcast
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WVU Lecture Recording
Full guest lecture for Michael Walsh's MBA class. Nov 2025.
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SAE "Spotlight on Design"Multi-episode series for SAE International. Directed and edited. Automotive engineering deep dives. Sold as subscription content.
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Huffy 125th Anniversary
Directed the brand film and TV spots at Brunnerworks. This video convinced Huffy's incoming CMO to take the role.
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84 Lumber Super Bowl LI
Supporting production team at Brunnerworks. The immigration-themed ad generated 6 million web requests in its first hour. Covered by Adweek, Rolling Stone, Washington Post, CBS News, and Time. SNL parodied the wave of political ads it sparked.
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HBO's BansheeDirected behind-the-scenes crew for several episodes.
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"The Future is Inevitable" — BCG XAI video produced in 2022 using Stable Diffusion with seed travel animation — a technique Bill developed independently. Before Runway Gen-2, Sora, or Pika existed.
Press
Awards
- Webby Award, Best Podcast Cohost — GENE was the first non-human entity to win in this category (2024)
- w3 Gold Award — "Imagine This..." podcast, excellence in podcast innovation and production (2025)
- Silver ADDY Award — Huffy 125th Anniversary brand film, AAF Pittsburgh (2018)
- Bronze Telly Award — Spotlight on Design, SAE International
- Bronze Telly Award — I Can Beat This, UPMC Children's Hospital
- Bronze Telly Award — 3, 2, 1, Tango, Industrial Scientific Corporation
- Bronze Telly Award — Pirate Parrot Takes the T, Port Authority
- Bronze Telly Award — Pittsburgh Penguins regional TV spot
Elsewhere
- LinkedIn linkedin.com/in/billmoore-ixd
- Medium medium.com/@billmoore_92080
- Substack syntheticmedia.substack.com
- GitHub chickensintrees
- YouTube @LIVEFROMHYPERSPACE
- Sora @superworld
- SUPERWORLD! livefromhyper.space