Bill Moore

Design leader and AI systems builder.

Regional Creative Director at BCG. 20 years of making things people watch, use, and talk about.

AI

GENE

Conversational AI built at BCG with a 3-person team. Co-hosts the "Imagine This..." podcast (52 episodes, 4.9 stars on Apple Podcasts). Conducts live interviews at client events. Synthesizes proprietary research into consultant talk tracks. Built on GPT-4o with custom prompt architecture.

SUPERWORLD!

AI narrative game with a hidden director system. Claude acts as omniscient narrator who becomes any character the story needs. 1-bit Macintosh aesthetic. Custom nanoGPT model (10.85M params). Full-stack: Flask, custom CSS, AI image generation, ElevenLabs TTS. Preparing for Steam release.

livefromhyper.space

STEF

Persistent AI collaborator with autonomous capabilities across terminal, web, and messaging channels. Handles email triage, scheduled briefings, code review, and project coordination. Runs continuously alongside the work.

Podcasts

Bill and GENE

52 conversations with an AI I built. At the end of every "Imagine This..." episode, Bill and GENE riff on the topic together — unscripted, collaborative, occasionally absurd. Segments include "Creating a Vibe Marketing Campaign," "Creating a Pan-African Battery Company," and "Creating the Next K-Pop Blockbuster."

Bonus: "Working with AI Agents" (Jan 2026) — Bill and GENE peel back the curtain on how GENE actually works.

Apple Podcasts · Spotify

Eye on AI, Ep. 209
40-minute interview on building GENE from the inside. Spotify · Apple Podcasts
Bernard Marr's Future of Business Podcast
With Paul Michelman on AI at BCG.
GenAI on GenAI
5 episodes, Dec 2023. GENE's podcast debut. Apple Podcasts
"The So What from BCG" Crossover
"A Bot in the C-Suite?" Mar 2024.
Pod Bible
"Imagine This: AI and Humans Defining the Next Decades." Pod Bible

Speaking

Portrait Media / Bonin Bough AI Workshop
Co-led with Mickey McManus. Dec 2025.
WVU John Chambers College of Business
Guest lecturer. Nov 2025.
Pitt Business Impact Conference on AI
Panel 2. Apr 2025. Pitt Business
WVU AI in Marketing Conference
Keynote. Oct 2024.
MXTopia Keynote, Highmark Health
May 2024.
University of Pittsburgh Gen AI Conference
Keynote: "Demystifying Generative AI in Business Innovation." Mar 2024.
AAF Pittsburgh Outlook 2024
AI Roundtable, CMU Entertainment Technology Center. Jan 2024.
Google Pittsburgh / Pittsburgh Business Times
Keynote: "Language Engines" — the AI adoption curve and the 10/20/70 framework. Dec 2023. languageengines.com

Writing

Closing the Loop
The most important skill in AI-assisted work isn't prompting. It's measuring whether your changes actually help. Mar 2026. Read
The Context Window Is the Whole Game
What three years of building with AI actually taught me. Mar 2026. Read
Context Is Everything
Feb 2026. Read
Rules & Tools
Two fundamentally different things you build in AI coding sessions. Feb 2026. Medium
Context Engineering: Designing Functional AI Agents
Jul 2025. Medium
AI Cannot Run a Vending Machine
A call for sanity amid the hype. Jul 2025. Medium
From Tools to Systems: Foundations of Agentic System Design
The Warhol Factory metaphor. 2025. livefromhyper.space
Tuning Perception
How to slow down, speed up, and reshape reality with your mind. Mar 2025. Medium
The Map Is Not the Territory
Nov 2024. Medium
A New Era of Computing
Aug 2024. Medium
Language Engines
The Google Pittsburgh keynote, in full. Dec 2023. languageengines.com
AI Disruption in Hollywood
How the rise of generative AI threatens Hollywood's creative monopoly. Nov 2023. Medium
OpenAI Code Interpreter: All Models Are Wrong, Some Are Useful
Jul 2023. Medium
Tree of Thoughts
May 2023. Medium
Generative Tech 101
Training custom AI models for business use cases. Mar 2023. Medium
Embeddings
With Bryan Goldstein. Mar 2023. Medium

Video & Broadcast

WVU Lecture Recording
Full guest lecture for Michael Walsh's MBA class. Nov 2025. YouTube
SAE "Spotlight on Design"
Multi-episode series for SAE International. Directed and edited. Automotive engineering deep dives — composites, additive manufacturing, EVs, automated driving. Sold as subscription content.
Huffy 125th Anniversary
Directed the brand film and TV spots at Brunnerworks. This video convinced Huffy's incoming CMO to take the role. YouTube
84 Lumber Super Bowl LI
Supporting production team at Brunnerworks. The immigration-themed ad generated 6 million web requests in its first hour. Covered by Adweek, Rolling Stone, Washington Post, CBS News, and Time.
HBO's Banshee
Directed behind-the-scenes crew for several episodes.
"The Future is Inevitable" — BCG X
AI video produced in 2022 using Stable Diffusion with seed travel animation — a technique Bill developed independently. Before Runway Gen-2, Sora, or Pika existed.

Press

Forbes — Craig Smith
"BCG's Chatbot GENE: Using Wider Context Windows and Faster Inference." Sep 2024. Forbes
Forbes — Bernard Marr
"How BCG Is Revolutionizing Consulting With AI: A Case Study." Jul 2024. Forbes
BCG.com — Introducing GENE
Sep 2024. BCG
BCG.com — Revolutionizing Consulting: AI Pathway
Jul 2024. BCG
Pod Bible
"Imagine This: AI and Humans Defining the Next Decades." Pod Bible

Awards

Webby Awards Honoree
"Imagine This..." podcast, Business category. 2025.
Silver ADDY Award
Huffy 125th Anniversary brand film. AAF Pittsburgh. 2018. YouTube
Bronze Telly Award — Spotlight on Design
Multi-episode series for SAE International. Non-Broadcast, Automotive/Vehicles.
Bronze Telly Award — I Can Beat This
UPMC Children's Hospital of Pittsburgh. Internet/Online, Videography.
Bronze Telly Award — 3, 2, 1, Tango
Industrial Scientific Corporation. Internet/Online, Business Equipment.
Bronze Telly Award — Pirate Parrot Takes the T
Port Authority of Allegheny County. TV Programs, Travel/Tourism.
Bronze Telly Award — Pittsburgh Penguins
Regional TV broadcast spot.

BCG

Regional Creative Director, BCG Design Studios

Jul 2018 – present. Pittsburgh, PA. Leads a digital design team designing AI applications and media experiences for major global brands. Designs and leads AI design workshops.

Started BCG's generative AI community in April 2022 — a Zoom workshop with 10 people that became #creative-technology-club, a cross-workspace Slack community spanning BCG Platinion, BCG Global, and TDA. Grew to 1,354 members. Introduced BCG to LLMs and text-to-image tools seven months before ChatGPT launched.

Elsewhere

Contact

william.moore.personal@gmail.com